Creating a good shopping experience is vital for a merchant, and it is also influenced by customers' ability to find the right products and get sufficient information about the product. Many online stores have implemented product filters to make it easier for their customers to find the right product. These allow customers to filter the product catalog based on product characteristics, such as size or color, making it tremendously more straightforward for customers to search and narrow the results instead of browsing through the catalog one by one. Once the customer has found the product that could be what they are looking for, it is essential to provide the customer with enough information about the product. In addition to product description and other basic information, they might be interested to know what the product condition is, is it sustainable, or if they want to know from which materials the product is made of. Providing such information impacts whether a customer decides to purchase the product or not. For example, if the customer is looking for a sustainable product and cannot be sure whether it is sustainable, then the customer probably won’t purchase it. On the other hand, if the information is available and the product fits the customer's needs, you are more likely to make the sale.
In addition to the basic information about the product like weight, dimensions, or description, you can use product custom fields to add new information to the product in Finqu. These are arbitrary fields that can mean anything, and they can also be used as filter criteria. With the help of custom fields, you can provide the necessary information for your customers and build the product filters you need for your online store. Merchants can also filter their catalog in the backend with these filters, making it really convenient to create custom lists based on these custom fields.
There are currently three different types of custom fields: number, text, and rich text. A number field can be used to represent numeric information of the product, such as thread thickness or bolt size. With this number, field products can be searched in a particular range, but if you need to match a specific value, you will use a text field. The text field can contain short text, which can be anything and need not necessarily mean anything. It can be used to retrieve a suitable image or icon to make the online store user interface more accessible, for example. On the other hand, a text field can be just that text, a single piece of information in a product, such as sustainability or energy class of the product. For more versatile information, Finqu offers rich text fields. They can contain, in addition to text, almost anything from tables to pictures. This field allows you to easily build a size chart or list the ingredients for the product. Rich text fields cannot be used as filters because of their comprehensive content.
There is a lot you can do with the custom fields. Combine them with some innovation and theme modification, and you'll be taking your online store to a whole new level. You can find more information about the product custom fields from the Finqu support area. Merchants with the Plus plan can also contact us, and we will help you in making those tweaks. Start improving your online store today with custom fields and create a better shopping experience with Finqu.